High-quality link acquisition to amplify the impact of your content and SEO strategies. A bespoke, high-quality content service that elevates the impact of your website. Lumen SEO is the SEO solution for small businesses looking for long-term success.

• Our method not only shows how well your site performs in search engines but also highlights the direct impact on your bottom line.
• The strategic use of colour schemes, tags, and categories on the website actively encourages users to prolong their stay and engage more deeply with the content.
• We know how to make your business succeed in the digital space, and we understand that SEO is not a one-size-fits-all process.
• But don’t discount a whitepaper too quickly, they’re a great source to use for grabbing interest and allows a business to compile a mailing list of a specific target audience.
• Domain authority is a metric used by third party tools (like MOZ) to indicate how Google will rank your site based on link authority.
• Any work experience where you’re helping to improve an organisation’s website is good experience.

Technical SEO Services

The benefits of these solutions are that you’ll be earning an income and potentially gaining knowledge and connections. But working as a sub-contractor does mean you probably won’t be able to use that work in your public portfolio, so it’s important to keep working towards at least one or two small clients under your own name. Good guides to start building SEO knowledge include Google’s own Search Central guides, the Moz Beginner’s Guide to SEO, the Ahrefs Beginner’s guide or the SEMRush Academy.

Support links

Let’s start a conversation about crafting a personalized SEO strategy for your business. The H1 tag should include the primary keyword and clearly indicate the main topic of the page. Subsequent header tags (H2, H3, etc.) should be used to structure the content into logical sections, each covering subtopics related to the main topic. Understanding the synergy between UX and SEO is imperative to navigate this dynamic landscape successfully.

Additionally, ensure NAP (Name, Address, Phone) consistency across all online directories and create location-specific content on your website to strengthen local search relevance. Tweeting or posting on Facebook about research published in your journal can directly increase the number of downloads for individual articles. This helps search engines make another connection between the link to your research and the search queries they are attempting to fulfill, although this has become a less influential factor in recent years. Some of the work sits with authors and journal editors, to provide the right keywords and increase links from other reputable sites to the journal. Increasingly, when people want information or answers, they turn to search engines. Those search engines, in turn, want to give visitors the most accurate and useful results for their search term and intention.

The South West’s Leading SEO Agency

SEM is for targeted paid search, while SEO is for unpaid or free listings that receive organic traffic. Both SEM and SEO can work together, but only if the website is SEO-friendly first. Discover how our SEO company helped businesses generate more traffic and revenue from search. Putting that to one side, an outcome like this would most likely lead to the end of many other things, including web design and other human services that AI tools can automate with humanlike intelligence. Currently, SEO means ensuring images have sensible file names, ALT tags and captions, and including keywords where possible.

Check out our guide on search intent in the housing industry for further context. That means Instagram photos, videos, Reels, and carousels can now surface directly in Google searches, without users needing to open the app. It’s one of the most impactful Instagram updates in recent years and signals a deeper convergence between social media and search. A hugely knowledgeable company specialising in results-oriented marketing. Excellent customer service and a keen understanding of the challenges being faced.

UPDATED: Nine SEO tips for small businesses to increase website traffic

Whilst on-page SEO focuses on actions that can be carried out on your website, off-page is a series of actions that are conducted off-site to improve search ranking and generate traffic back to your website. Backlinks are considered to be the most important and valuable component of off-page SEO, but other tactics include social media and online listing optimisation. As search engine algorithms continually adapt to provide users with the most relevant information, the significance of UX in influencing SERP rankings is on a steadfast ascent. User experience is no longer merely a conduit for effective message delivery; it stands as a de-facto ranking factor, poised to play an increasingly pivotal role in the foreseeable future of SEO. The likelihood of receiving links from other websites increases when a website is authoritative, unbiased and helps users learn more about what they are interested in.

Example 4: SVG with complex data that requires a detailed description

While these are important, we’ve kept this guide focused on the fundamentals so you can implement these SEO tips and make impactful changes in your business immediately. Search Engine Optimisation, or SEO, is the strategic process of optimising a website to improve its visibility and ranking in search engine results. To help search engines find, understand, and connect content to a user’s search, we can use the following best practices. If you have content waiting to be seen and used by your audience, the most common way they’ll find it is through Google and other search engines. A more effective use of social media for SEO, is using it to see who’s talking about the research in your journal.

• Emphasis is the UK’s leading business-writing training company, offering specialist business-writing training and consultancy services to private and public sector organisations all over the world.
• It will involve managing Google Business Profile listings (Google Maps) as well as many different localized sites such as Apple Maps and Yell.com.
• Whether it’s an AI chatbot or a search engine, the onus is always on the user to verify and fact-check the information returned.
• So, without further ado, we’ll take that moment to consider the future of SEO, the potential threat or opportunity posed by AI, and the impact this will have on online search as we know it.
• With this pricing structure, a company might offer to deliver a set number of words for a flat fee, or buy a number of backlinks for a static price.
• You’ll never be made to feel behind — just encouraged to keep going, at your own pace.
• We have seen the marketing industry rely more and more on digital and online aspects over the years.
• Building good relationships is key, as this may help you get access to more selective and private groups.

How you can improve the discoverability of your journal with SEO

However, through thorough research and experience, there are SEO specialists, like Bubble, who work on websites to improve the rankings, gain more traffic, and, in turn, increase lead generation through SEO. SEO (Search Engine Optimisation) is one of the services we offer here at Bubble Creative Solutions. We have been in the marketing industry for many years, so we understand the importance of SEO in digital marketing and the benefits it can bring to an organisation. Others have built on this by publicly sharing their knowledge, either via blogs, third party websites, or social media.

The Great Disconnect: The Perceived Decline in Google Search Results

A quick 30-minute intro call to understand your objectives and whether we’re the right team for you. See how we increased traffic by 9,124% and increased conversions by 918% for our F1 client. Our mission is to empower individuals and make them feel valued, involved, and motivated to take action. We believe that with the right approach and message, we can drive positive change in the world, while fostering a welcoming and inclusive workplace. iGaming brand protection Plus, our team of SEO experts are at hand to help no matter what your budget is.

Google Search

SEO is a long-term marketing activity and can take between 3 to 6 months to see meaningful results, depending on your industry and the age of your website. However, we always try to find quick-wins in the first month in order to show positive results and demonstrate that we are moving in the right direction. If you’re an ambitious company with limited resources, all you want is results, and nothing motivates us more than success. And we will strive to achieve this every single minute of our working relationship. SEO is incredibly challenging and complex, often feeling like an uphill battle. The constantly changing algorithms, fierce competition, and technical intricacies can leave your business struggling to make an impact.

Meet MRS Digital – Your SEO Agency Experts

When users search more broadly, like “Italian restaurants in New York,” NER helps Google match the query to businesses in that category. In this guide, we’ll break down how you can use entities to get better search rankings, connect with your audience, and ultimately grow your business. We’ve designed our industry-leading SEO courses to help you understand the latest ranking factors and optimization techniques to drive business success. At Growth Minded Marketing, we take a systematic approach to tracking SEO performance. Our method not only shows how well your site performs in search engines but also highlights the direct impact on your bottom line. It’s shaped by several factors, such as the quality of your backlinks and the amount of organic traffic you’re driving.

This enables your online presence to be open nonstop without you having to pay for ads. So, by investing in SEO, your company becomes THE go-to brand of your industry. So, if you want to be seen as the number one choice for your industry, you need to be ranking on page #1. With more targeted traffic coming to your website, it’s a no-brainer that your sales will increase. SEO traffic is more likely to convert than other traffic sources because people are actively searching for the problem to solve rather than being advertised to. You can see based solely on the statistics above why every business that’s determined to grow is taking SEO seriously.

• By focusing on quality and relevance over short-term hacks, we strengthen your domain authority.
• For more than two decades, we’ve been dedicated to successfully delivering, supporting and growing significant digital projects for high-profile organisations throughout the UK, Ireland and North America.
• “Loss” includes (but is not limited to) any direct, indirect or consequential loss, loss of income, revenue, benefits, profits, opportunity, anticipated savings, or data.
• With its ability to drive organic traffic, build trust, and integrate seamlessly with other marketing channels, SEO offers an unparalleled return on investment.
• Currently, with AI-first search, this empowerment seems to have been taken away from the user, or at least partially, with the AI results often taking centre stage regardless of the consequences.
• The benefits of these solutions are that you’ll be earning an income and potentially gaining knowledge and connections.
• ✓  Page urls and the url structures are clear, include keywords and are user friendly.

We’ve produced 100s of business changing audits, packed with actionable insights. More than ever, online sales are soaring, whether you’re a local clothing store, or site with over 50,000 skus, get more visibility with eCommerce SEO. Perfect for businesses that rely on local search, from gyms and leisure centres to local shops and property professionals. The online marketplace is more competitive than ever, which is why your business needs a trusted and experienced SEO agency by its side.

For example, if you own a mobile hairdressing business, customers can search ‘mobile hairdressing’ and potentially see your website among the options. There are several tools to help with keyword research, though some may involve paying a monthly/annual fee. Keyword research involves finding out what your customers are searching for when they type a query into Google or another search engine. There is a plan suitable for every business – whether you’re a local business wanting help with local SEO, or a global brand with locations worldwide, we can help and we will get you results. Sign up to one of our SEO packages and we will regularly monitor your website, not only using our range of skills to improve your online presence, but reacting to any stray site errors too.

There are still so many questions regarding the future of search engines and what this means for the individuals, businesses, and organisations reliant on them. All of this would also impact the SEOs and marketers whose job it is to help businesses to get found. Modern-day SEO involves a mixture of technical optimisation, content strategies, and user experience improvements.

Of all the differences between traditional search engines like Google and LLMs like ChatGPT, this one will ultimately determine whether the likes of ChatGPT will replace Google. While the end goals of search engines and LLMs may differ, the underlying processes share striking similarities. Both systems are complex, data-driven, and rely on robust technical infrastructure. Without the knowledge of an experienced SEO professional, it’s easy to see many businesses falling into the trap of producing poor-quality content.

Additionally, we recommend using a caching strategy and storing SVG in the browser cache. Caching images in the browser refers to the process where web elements, particularly images, are stored locally on your device in a temporary storage area known as the cache. She produced and co-wrote our online training programme, The Complete Business Writer, and these days oversees all the Emphasis marketing efforts. Catie joined Emphasis with an English literature and creative writing degree and a keen interest in what makes language work.

HotJar offer a tool for doing this, with free plans for eligible non-profits. For all of the main CMS platforms, there’s a plugin or a module that you can install to help. If your site uses WordPress or Drupal for example, then Yoast offer a great plugin/module to use. 404s spring up all the time if you change the URL of specific pages on your site, or if your URLs are auto-populated using certain fields that change. Having 404 errors (missing pages) on your site can be damaging to your ranking. To remedy this, you should redirect those pages to an appropriate page.

SEO for schools proven strategies for better rankings 2025

From there we will research the most relevant keywords for your school. The more relevant information that exists about a webpage, the easier it is for search engines tounderstand what the page is about. This means that the search engine can rank the page moreappropriately in search results. Where information such as a title or abstract is missing, the searchengine has less information to work with and will be less likely to rank it highly. We’ve already highlighted that setting alt text for images is very important for SEO and is a key contributing search engine ranking factor. Alt tags provide context to what an image is displaying, informing search engine crawlers and allowing them to index an image correctly.

It’s particularly important for schools since most prospective parents will be researching schools within an easily commutable area. Win top-tier coverage and back links from reputable, high authority sites, that grows brand awareness while conquering the SERPs. Win top-tier coverage and backlinks from reputable, high authority sites, that grows brand awareness while conquering the SERPs.

What do I need to apply for a Start Up Loan?

Empathy emerges as a key element in optimising web pages with the right keyword combinations. The era of relying solely on exact keyword matches for high rankings has long passed. Presently, success hinges on understanding and connecting with the audience, thinking beyond the conventional and envisioning broader possibilities. A superior user experience becomes a distinguishing factor between first and second-place rankings.

SEO Predictions

One change you can make is to identify which queries are more likely to trigger AI Overviews. A study by Authoritas found that AI Overviews appear in 74% of problem-solving queries and 69% of specific queries. These types of searches are more likely to have clear, definitive answers that AI can easily summarise and present. Another recent study also found that AI Overview-triggering keywords tend to be five-word queries.